For this module of Second Year, we took part in a Live Industry Brief with IKEA Warrington. Our task was to promote and market IKEA’s sustainability policy to their new consumer, Generation Z. For this, we were required to firstly complete thorough research into IKEA, Fashion Films, and sustainability in Context, before planning, filming, directing, and editing using Adobe Premier Pro, our own Fashion Film to market IKEA’S sustainability plan in a way that would successfully educate and entertain Gen Z, in order to make sustainability more accessible for them. We then, for the final part of the module, designed and wrote our branded exhibition books, exploring our films further, and underpinning and concluding all of our work over the module.