2nd Year – Trend Forecasting and Narratives – A World Unbroken Trend Package

This project carried out as part of our first module of second year, was another brilliant chance to really develop upon my skills learnt from first year, and push them forward again, to help me enhance my understanding further and begin to pinpoint my direction for third year and for my career going forward. This Trend Forecasting and Narratives project, in which we were to produce a forward thinking, visual and thoroughly researched trend package for A/W 2020, that was grounded and influenced in real world trends and issues, was a chance for me to produce a product for the Luxury Womenswear market, that would then trickle down to fashion predictions. This project was the one that very much sparked my passion and understanding of the luxury market, as during my research for my trend package ‘A World Unbroken’, I identified how the luxury consumer buys and chooses their products in a way which enhanced their lifestyle, their lifestyle touchpoints and consumer habits, how other luxury brands and services communicate and market towards a luxury market, and what consumer want from a forward-thinking luxury product to enhance their lifestyle and to help spread a message. Reflecting back upon this, this idea of producing a luxury service to influence a luxury consumer is one that has been carried through to my brand me research, 360 campaign and final major project, as developing on from this module, this is where in the market I sit, and wish to progress my Journalistic career within.

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Again, with my ‘A World Unbroken Trend Package’ this helped me in identifying that I am a less visual, and conceptual thinker and communicator, and much more of a researcher and writer, although during this project, I do feel I experimented with visuals, imagery and aesthetics much more than I had previously on prior projects. Moreover, this Trend Forecasting and Narratives project gave me a deep interest into politics and a connection to gritty, important and challenging world issues outside of the creative fashion space, that still fuel and run simultaneously alongside the Fashion Industry,  as I researched into Sustainability, the environment, and global climate change as a basis for my project. This not only helped me to understand the trickle down effect in Fashion,  but also influenced my brand me and final major project, as although I am moving forward with Feminism now, as Feminism and equality is an extension of myself, this project gave me the notion that politics and real-world issues and messages is an undercurrent that underpins all of my work, and is a driving factor in my brand. Finally, this started me thinking about future trends and communicating in a fresh, future proof, branded way, which has again reflected through to my final year work.