The Woman Up Collection

My Final Major Project markets and communicates Feminism, and my brand concept of ‘Woman Up!’ in a new light, with the hopes to inform and engage new audiences by branding Feminism in a more contemporary, glamorous, and accessible way. Named "Woman Up!" my Final Major Project surrounds the cultural, academic and political elements of Feminism, both in and out of the fashion space, and discusses the history of past Feminism and its journey, the Feminism space at the present, and the future space and forecast for Feminism, both within Fashion and wider industries. I am a writer and narrator, and wish to move forward into a career in Fashion Journalism within the luxury market space, so my Final Major project has been a brilliant opportunity for me to very much develop, push and practice my writing and narrating abilities, practical journalistic interaction, and contemporary digital communication and design skills, ready to take me forward in my career.

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For the different components of my Final Major Project, I first wrote and designed my luxury Coffee Table Book called 'The Colour of Red', which was volume one, in my Woman Up series. The Colour of Red narrates and tells the story both textually and visually, of the key parts of the history of Feminism. Presented in a visually glamorous and luxurious way, taking into account my brand identifiers and styling, The Colour of Red highlights key individuals such as The Suffragettes, Marlene Dietrich, Betty Freidman, and Malala Yousufzai, amongst several other powerful, inspirational woman who have helped shape the face of Feminism, as well as demonstrates how key pieces of literature, including The Handmaid’s Tale, have been able to analyse and question, using dystopian themes, how Feminism could manifest and alter our society and politics for better or for worse in the future. Adding to this, The Colour of Red illuminates how different fashion movements and trends throughout the 20th and 21st centuries, have played an integral role in Woman’s liberation and power. The underlaying message of The Colour of Red, is that without these brilliant women, pieces of cultural literature and cutting edge trends, being beacons of light, shining new paths forward within the darkness of historical patriarchy, Feminism would not be in the progressive space it is in now, so as a society, we must still pay homage to the journey and remember the past.  

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The second book I completed, and coming as volume two in my Woman Up series, is an interview book and series called ‘From You to Me; The Voices of Woman Up.’ In this series, which takes a fresh look at Feminism in our current climate, I have been able to very much demonstrate and push my contemporary journalistic skills forward, as for this book, I have been fortunate enough to put my discussion and social communication skills to the forefront of my project, by interviewing  a range of people about their experiences with Feminism. Within each interview, I took into consideration each person’s background, personal context and and social outlook, before chatting with each interviewee about how Feminism has shaped their life, whether they feel the Feminism space is somewhat broken, and where they would like to see Feminism progress into in the near future. Taking into account current trends for digital, contemporary Journalism, and following on from my Fashion Futures research,  I decided to recorded three of the interviews, and thus have produced podcasts for these, so consumers of my books are able to listen to the interview, as well as read it in my book.

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For my final, ‘future’ book, and for volume three of my Woman Up series, I designed and wrote my book, 'Hashtag Feminist' which, taking into account my previous findings from both my interviews, and future forecasting, discusses the future possibilities for Feminism, both within the Fashion space, and wider spaces such as within future society, culture and politics. To run alongside this book, and go enable to book to have a digital extension in order for it to gain wider accessibility and exposure, I took part in a collaboration with a Master's Student Emma Atherton, to create a visually engaging Social Media campaign, for Instagram of the same name.

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